if you didn't make progress in 2025, listen to the first 10 minutes

Get Sam's guide to turn ChatGPT into your life coach: https://clickhubspot.com/hdp Episode 773: Sam Parr ( ⁠https://x.com/theSamParr⁠ ) and Shaan Puri ( ⁠https://x.com/ShaanVP⁠ ) talk about the systems you need to hit your goals, Shaan’s new unpaid side hustle, and how to be a better communicator. — Show Notes: (0:00) 5-year journaling (2:09) The power of a good system (8;21) The power of reminders (10:38) Shaan's new career path (16:27) the 3 things that matter (27:38) high-standards (32:45) How to craft an earworms (42:42) giving back better (46:11) The voice in your head (50:26) Shaan talks to a ChatGPT coach about money (1:00:01) “VIdeo is the native tongue of the internet” — Check Out Shaan's Stuff: • Shaan's weekly email - https://www.shaanpuri.com • Visit https://www.somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents. • Mercury - Need a bank for your company? Go check out Mercury (mercury.com). Shaan uses it for all of his companies! Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N. A., and Evolve Bank & Trust, Members FDIC — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com • Hampton Wealth Survey - https://joinhampton.com/wealth • Sam’s List - http://samslist.co/ My First Million is a HubSpot Original Podcast // Brought to you by HubSpot Media // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano //

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:00Sam Parr?

  I want to show you something that's honestly changed my life. Have I showed you this?

• 0:03Shaan Puri?

  Five year diary. No.

• 0:05Sam Parr?

  Okay, so let me explain how this works.

• 0:07Shaan Puri?

  I'm so jealous that I did not invent this journal.

• 0:16Sam Parr?

  So basically, here's how my five year journal works. I, um, on every single page, it says like, you know, December 1st, and then it has the first year, the second year, the third year, the fourth year, the fifth year.

• 0:27Shaan Puri?

  Oh.

• 0:29Sam Parr?

  Yes.

• 0:29Shaan Puri?

  I'm interested. You took this journaling thing from like, oh, great. The most boring topic ever, journaling, to, oh, wait, that's pretty cool. I kind of want one.

• 0:39Sam Parr?

  I started doing this in November, uh, like, oh, the week of Thanksgiving, actually. And so your boy's getting to last year's entries.

• 0:46Shaan Puri?

  Like a week ago, you mean?

• 0:48Sam Parr?

  I started doing it a year ago last week.

• 0:50Shaan Puri?

  Oh, last year. Okay.

• 0:51Sam Parr?

  I've talked about this three times now. This is the third time. This is the first time it's clicking. But the reason it's been very special this week, because I'm getting to my previous year's entries. And I had purposely did not like, look ahead to like, see, to remind myself.

• 1:03Shaan Puri?

  Right.

• 1:04Sam Parr?

  Do you want to know something? The biggest takeaway? I don't change.

• 1:12Shaan Puri?

  Like, what do you mean? Like, your habits, what you're doing, or how you feel?

• 1:17Sam Parr?

  I have complained about the same stuff for 10 or 15 years.

• 1:21Sam Parr?

  And I have previous journals where I've, I look back and I'm like, I've complained about the same things.

• 1:28Shaan Puri?

  Give, give me an example. What, what do you mean?

• 1:30Sam Parr?

  So, uh, like, is the way that I'm spending time right now, is it even worth it? Is working in this business even worth it? Do I want to go all in on being, creating content? Or do I want to go all in on being behind the scenes?

• 1:42Shaan Puri?

  Right.

• 1:42Sam Parr?

  Where should I live? Basically, I complain about the same things all the time. Why did I lose my temper today and make myself look stupid? Why didn't I pause for like 10 seconds and like reflect before I like, you know, snapped at like my wife or a kid or something? And I think I've concluded a few things. One, humans don't change. Actually, change is, let me rephrase that. I've concluded that change is unnatural. Change is not natural. Like, it's, it's inertia is natural.

• 2:08Shaan Puri?

  Yeah, right. Inertia is the default.

• 2:10Sam Parr?

  And so you can change, and I actually have changed like a lot of big things in my life. And I was thinking about what causes change. And I think a good representation of what causes changes in business, typically this happens at the 10 million mark. The difference between 10 million and 100 million a year business oftentimes is systems. So I think it typically comes down to hiring great people and creating great systems. And the reason why I love business is because it kind of teaches you a little bit about life. And what I'm learning about my own life is that the moments that I've changed most in my life is when I've had a system. And this, a good system, what it does, it makes it more predictable by taking away how you feel at the moment. The way that you feel on any moment should have nothing to do with the actions that you take

• 2:54Sam Parr?

  to get you to the goals that you've set. So for example, the times that I've lost the most weight and gotten the most fit is when I had an accountability, a nutritionist, like holding me accountable, or I had a trainer who I had to see, or I was following a plan. The times that I've stagnated most of my life is when I've not had a plan and I let my feelings on that day dictate what I do during my schedule. When I have a good company, you, your salespeople have scripts that they follow, they have checklist for follow-ups, they spend the early morning doing outbound, the middle of the morning is doing follow-up emails, and it's like a system. And I just wanted to talk about like, A, do you have this? And B, we should talk about some of the systems that we've implemented in our

• 3:35Sam Parr?

  lives that have actually made real change. Because I think the key to living a successful life, not just money, but like success defined as getting what you want, is creating a system.

• 3:47Shaan Puri?

  I mean, you brought up a pretty amazing topic. I think you started with the journal, which again, is just incredible, the year-over-year journal, which I think is incredible. It's basically a time machine, because you get to see where you were. And so it like forces perspective, which you wouldn't normally get. The vulnerability of being like, dude, I don't change. I'm the same complaining, you know, mother effort that I've been for the last, you know, 10 years. I think that's really funny and honest. And then you have the systems thing. Now, the best quote of this, I think, comes from James Clear, or whoever he got it from, in his book Atomic Habits, which is, you know, we don't rise to the level of our goals, we fall to the level of our systems. You see this everywhere,

• 4:30Shaan Puri?

  everywhere. I see it in my business, I see it when I'm coaching basketball, I see it in my fitness life, you see it everywhere, which is that you don't become what you want, you don't become your potential, that's for sure. You become what we regularly, you know, you become what you regularly do. The old, I think the Aristotle quote, you know, we are what we, what we do repeatedly. And so what do you do repeatedly? You do what's, what's autopilot. You do what's defaulted. You do what you have on an automated basis and not what's based on how you're feeling in the moment, which is like, if it was a graph, it'd be up and down, up and down, up and down, up and down. And so I think you're, I mean, you're spot on that this is inside the company and outside, uh, outside of any of your work stuff.

• 5:09Sam Parr?

  And let me give you, let me give you an example. Here's what I wrote about on 12/5 of last year. I said, I'm one text message away from going Amish. I'm so sick of digital distractions. It's a drug. When I, and then I wrote, I had this other section. I'm like, when I hang out with all these like successful people, I have to remember my roots. I'm just a punk rock skateboarding redneck from Missouri and I shouldn't get caught up in this fancy stuff or wanting to achieve all this fancy stuff. That's an example. And the reason I'm bringing up the digital stuff and being distracted is I wrote about that three weeks ago and the same thing.

• 5:44Shaan Puri?

  Right. So there's one thing I think that goes underneath, that comes before the system, right? Cause you're basically saying like, you need a plan, you need a goal, and then you need a system that's going to get you to the goal reliably, right? A system that if you just follow that, you know, it's sort of the, the mechanics, the physics of the system leads you to a certain outcome. And I think that's very true, but there does seem to be like a couple of things underneath that. One is the blueprint. So figuring out what to want. Cause if you set up your systems towards getting some, to get a goal that wasn't the goal that actually would change the feeling that you want, um, you will be perpetually on the hamster wheel. This happens a lot in business, right?

• 6:25Shaan Puri?

  We get a promotion and then you immediately are like, uh, I still feel kind of the same stressed, anxious, you know, version of myself. So, um, you know, I just need a little more and that'll be the solution, right? So like figuring out the right thing to want. And cause then it says, cool, let me build my systems in that direction. And I think that's a very uncomfortable place to be is figuring out what you actually want in life. Cause it sounds like it should be so simple.

• 6:49Sam Parr?

  That's the hardest part, right?

• 6:50Shaan Puri?

  It's the hardest part.

• 6:51Sam Parr?

  You can't optimize for a goal without a goal. And we spend most of our time worrying about the optimization.

• 6:57Shaan Puri?

  Yeah, or like, you know, the goal, like, did you pick a goal that's actually gonna get you? Again, like, you never want the thing, you want the feeling you think the thing is gonna get you. Right? You don't want to have the fancy watch or the car, you don't wanna have the promotion, you don't wanna have the relationship, you want the feeling you think you'll have if you were in a great relationship. You want the feeling you think you'll have if your team wins the game, you want the feeling you think you'll have if you are driving that car instead of this piece of junk, right? And so, it's the feeling that you're chasing, and if you're not very good at understanding your own feelings and practicing having the feelings that you want, you're not just gonna have them when the thing happens. We just adapt too quickly, and your base nature, your emotional home, is too strong. So when you say, "I'm complaining about the same things,"

• 7:42Shaan Puri?

  I would guess that it's not that you're literally complaining about the same things, it's that you're having the same feelings about some variety of problem, you know, some same genre of problem, but the feeling is almost identical.

• 7:55Sam Parr?

  Yeah, exactly.

• 7:57Shaan Puri?

  So what do you think you should do about that?

• 7:58Sam Parr?

  I think a few things. I think that the way that I'm feeling now, correct me if I'm wrong, do you feel this exact same way, or have you had the same issue?

• 8:05Shaan Puri?

  I've had the same issue. I don't know what you're feeling right now, but yeah.

• 8:07Sam Parr?

  Yeah, I mean, like, this, this, this, um, I don't change fast enough, or I'm not coaching myself fast enough, and I'm not adapting. I think more often than not,

• 8:19Sam Parr?

  the listener, and you and me, we don't need to be taught new stuff. We just need to be reminded of the same thing that we already know. I think that we don't give enough credit to reminders. So let me give you an example. I read, or when I'm not, when I don't have a newborn, I read a book a week, probably. I read a lot. I love reading. It's great. It's so, like, I get so much joy out of it. Now, there's been so many times that I've read a book, and it'll be on, like, something, a president or something, and then you ask me a year later, "I really just can't remember much about that president. I can't tell you about the thing." And I think that, I think that a lot of times, we go too wide, and we consume too much stuff versus the same thing over and over and over again,

• 9:04Sam Parr?

  to master and be reminded of the same thing over and over. Over and over again. And so like another example could be when you're training an employee on like a sales process, I think the majority of the time you have to repeat yourself like seven, eight, nine, 10 times in a sales meeting. So you have to do it like if you have like a daily stale stand up, you have to have phrases that people can remember constantly because I don't think they need to be taught what to do. I just think they need to be reminded constantly. So I think reminders are important. I also think that a system of accountability. So when you hire employees for your business, or at least when I do, I'm like, oh, I don't want to do that. I could just do this on my own. But I've noticed that when I hire employees for my company, I then feel like, well, now I have to keep feeding this system because now I'm held accountable. And it's very painful,

• 9:48Sam Parr?

  but I get significantly better results. And so when I back myself into a corner where I must perform and then otherwise I'm going to let others down, that's when I get the best results. If you want to hit your goals, you need a system. And so I worked with HubSpot to put together a step by step process showing you how I use Chat GPT as a life coach. So I uploaded my personal finances, my net worth, my goals. And the output is that I have this GPT that I can ask questions that I'm having issues with in my life, like how should I respond to this email? What's the right decision? Things like that. And it's literally changed my life. And so if you want that, it's free. We will send you everything you need to know to set this up in just about 20 minutes and I'll show you how I use it. So check it out. The link

• 10:31Sam Parr?

  is below in the description. Back to the episode.

• 10:35Shaan Puri?

  Have I told you what I've been doing lately? I texted you something this morning.

• 10:40Sam Parr?

  So it's 1215 at 1155 when I log in, I got this text from Sean and it was this really good like Instagram reel, but it wasn't on Instagram. And it was Sean telling the story about how he has quit being a business person is now fully focused on coaching a basketball team. Is that right?

• 10:58Shaan Puri?

  So here's the story of how I stepped down as CEO in my companies and I'm now a unpaid high school assistant basketball coach. This is a decision I've made.

• 11:08Speaker 02

  They were high school kids? These guys look like they had beards.

• 11:11Shaan Puri?

  They're high school kids. So I love basketball, as you know. One thing you probably don't know is that growing up, I didn't watch cartoons. So you know how you're like, you'll mention like Dolly Parton and I couldn't tell you who she is or you'll be like, you know, that Elvis song? I'm like, no, I don't really know. Well, that's also true if you ask me about Sesame Street or Rugrats. As a kid, I never watched cartoons.

• 11:30Speaker 02

  What did you watch? World Series of Poker?

• 11:32Shaan Puri?

  I watched two movies on loop. Home Alone, great movie. And I watched Mighty Ducks Two, specifically D2. And you know, these things you do as a kid, they sort of imprint on you, right? And so this idea of in the movie Mighty Ducks, Gordon Bombay, he's this hotshot lawyer who actually gets in like a DUI, but gets assigned this like community service thing where he ends up coaching this hockey team.

• 11:58Speaker 02

  He pulls up and do his limo in New York City or some city and he's coaching, you know, like the street kids that somehow also play hockey.

• 12:06Shaan Puri?

  Exactly. The business guy who grew up playing hockey, but has given it up, now has to go back into the world of sport and he ends up being the coach to this shitty ragtag group of kids, these underdogs. And then they, you know, they go on a run and they sort of make it to the top and he, you know, finds, you know, his love, his passion. He realizes like, oh my God, like this fills his cup. So I've watched that movie a lot of times. And I had always said, I don't know if I'd ever told you this, but I had said like, you know, like bucket list item, my retirement plan was to go coach a high school basketball team, at least for a year. And I tried convincing my brother in law, I was like, hey, what if we got like an AAU team? Could we do that? And I've been kind of like poking around, like, is there a way to do this? I think it would be really good for the soul.

• 12:47Shaan Puri?

  And the opportunity presented itself about a month ago where I hired a coach, I'm big on coaches, I hired a coach to train me in basketball, just as like a workout. And so this guy used to train NBA players before the draft, things like that. And so I worked with him for like, you know, over the summer.

• 13:05Speaker 02

  Did you get better?

• 13:06Shaan Puri?

  Yeah, I mean, of course you better you practice, you get better, right? Systems. So like I showed up three, two, three times a week. We practiced the same things every time, the fundamentals. And guess what? Like you get better. Was it good exercise or did it hurt you? Oh dude, it's great exercise. It was good. Like you're drenched with sweat, like which I would never get in the weight room type of thing. Same. And it's like, you know, it's like your full body, right? Cause you can't make them like a move without like rotation. And you're doing like lateral movements and stuff. Things you wouldn't do in a stationary machine or barbell. So he tells me, he's like, hey, um, you know, I don't think I'll be able to coach you anymore. I got this job. I'm now the like, school starts in a week. I'm the head basketball coach at this high school. It's like small division five high school. I didn't know the divisions go to five, right?

• 13:51Shaan Puri?

  D1, D2, D3, all the way D5. So five is small. Five is very small. And so I was like, okay. And I was like, so you need an assistant? I just had a jokingly and he's like, yeah, actually like I don't have anything though. There's no staff. So yeah, I'm a first time coach. So I would love assistant. So I told him, I was like, dude, I'd love to show up maybe once a week. And I just thought this would be something I would do just the way I do everything. Half ass, baby. I thought that I would make a, make a fun commitment in the moment and then sort of back away over time. Things that I've done many times with many cool ideas in my life. But this year I'm trying to be a different guy, right? I said, I'm gonna play the piano and guess what? I sit there and I practice scales and I play the piano four times a week. And I'm getting good at it and I'm doing the boring things and I'm sticking with it.

• 14:36Shaan Puri?

  I'm not giving up. And so I did the same thing with this. I was like, I'm gonna show up.

• 14:41Shaan Puri?

  And dude, when I tell you that this is the most fun thing I've ever done in my life. I am not lying. This is incredible. So now I'm going, I'm spending like 15 hours a week doing this. I'm basically going to practice four days a week. I commute, which I would, you know me, I would never commute. It's like. I didn't even know you had a driver's license.

• 15:01Shaan Puri?

  It's a 30, 40 minute drive. I'm basically coaching these kids from, you know, the beginning of the season, tryouts. We just had our first game last night, uh, first like official game. And, um, I, the video I showed you was our first preseason game. We got smashed by 30. And then, you know, four days later, we had our first real game and we actually just won. We won by 30 last night and we like did a Gatorade dump on the coach because it was his first win. And here I am, this assistant basketball coach. You know, in the office when Dwight's like, I'm assistant regional manager. They're like, no, no, you're assistant to the regional manager. That's what I am. I'm assistant to the head coach is really the more, more accurate way of saying this. And I'm so emotionally invested in the entire process. You would not believe like me,

• 15:43Shaan Puri?

  I'm so invested in these kids. I'm so invested in getting them better day by day, system by system, habit by habit. I'm breaking down game film of like, you know, other high school teams that we're going to play. I'm sending clips. I'm, we have a kid who, who was struggling in school and got kicked off the team and I'm helping him with his math homework, trying to get him back on the team. Like I am so in, it's, it's not even funny.

• 16:06Sam Parr?

  So are you, I, I don't know much about sports, um, or at least basketball. I don't know much about basketball. Can you tell a player to make minor changes and it actually impacts the game? Or is it just like, if you're seven foot tall, you're going to win?

• 16:20Shaan Puri?

  Well, this is why I brought this up. So you were talking about repetition, reminders, habit systems. Well, sports are of course the great teacher of life. It's this little Petri dish. It's like a simulation of life, right? You, you as an individual, you working with a team, you going up against competition, you facing defeat regularly and you getting to go to practice and then seeing if that translates into the real world, right? And there have been so many things where we would tell the kid something and then the first scrimmage would happen and we would just get our butt kicked. And it's like, we told them this, we, that's the exact thing we've been telling them. And then we had to be, take a step back as coaches and be like, Oh, that's because the job is to drill this 50 times.

• 16:59Sam Parr?

  Yeah.

• 16:59Shaan Puri?

  We did one of 50 and our perspective was wrong, which is that, oh, I'll tell them once and then they'll get it. And then they'll just do it live in action when the moment happens. Like, no, you won't. You will default inertia, baby. You will default to the thing that you already do, the old you. And so I, so now we, you know, as coaches, we're basically giving this mindset of like, all right, we're, if this matters, there's only like, you can only tell them two or three things that matter. You can't give them 15 things to change at once. So like, pick one to three things. And then let's be honest, we're going to need to say this 50 times with the same level of enthusiasm. And we're not going to get discouraged if it doesn't happen at number, you know, 42, because it takes 50. And that's like the mindset as a coach, but it's the same thing in your own life, which is like, you seek progress, not perfection.

• 17:45Shaan Puri?

  And reminders matter a hell of a lot more than some new strategy, some new play, some new thing that nobody's ever done before. You want that, you want some new answer because you're like, maybe I was just missing the thing. And actually, no, it's because I didn't internalize the thing, the answer that was already on my plate. Right? And that reminders, like you said, are extremely undervalued to the point where not only are reminders undervalued, they're sort of discriminated against. Reminders are like, you know, the minority class of, of self-help, right? Because when you tell somebody something that they already know, what's their reaction? It's not like, oh, thanks, that's helpful. I know, I know that, right? It's defensive. It's like, that's, that clearly can't be important because I already know it. And it's like, no, no, it's coming back up again because it's that important.

• 18:30Sam Parr?

  Dude, this is, is A, this is hilarious. This has happened, uh, I don't know if the listener can tell this. This has happened so many times where you and I come with the same exact thing, not even realizing it. If, if you're an entrepreneur listening to this, you are going to be nodding your head. But how many times have you said, come up with a brilliant idea and gone to your company and in all hands? It says, this is what we are doing now and is new and is different. So many times, right?

• 18:53Shaan Puri?

  Yeah.

• 18:54Sam Parr?

  And I've come to the conclusion that a company can basically only do one new project.

• 19:03Sam Parr?

  Maybe per quarter, but definitely, but it could be every six months. And when I say project, I mean something relatively small. Like for us, we had never advertised before. Now we're starting to advertise. It's like, just do meta. Just do meta and get really good at that. And you think, well, we should advertise on Meta, on LinkedIn. We should advertise, we should buy podcast ads, we should do this, we should do that. It's like, no, no, no, just that one thing and let's really master it. And it's going to take six months. And so it's kind of funny that you're, you're hearing that like, I don't know about basketball, but what, what are you telling them to do? Just that one thing, or you said three things. What are those three things?

• 19:39Shaan Puri?

  Okay, these are a little bit nerdy basketball things, but here, here's one. Something called playing off two feet. So the way that, uh, how do I explain this? If it's not like, okay. And when you play basketball normally and you go, you're just playing by yourself, there's no defense. You're like, oh, I'll go do a layup. So you run in and you jump usually off one foot and you go shoot a layup. And that's great when there's nobody there. When there's defense, uh, that's a lot harder to do because it's not only other people in the way, but when you jump off one, when you just run and jump off one foot, you commit to like that path being the only thing you can go do. And so what we have is a lot of undersized guys, right? Like our point guard is like, I don't know, five, seven or something like that, right? We don't have like six, four athletes that are just going to be dunking and finishing at the rim

• 20:24Shaan Puri?

  across the board on our team. We have like, I think one guy who can dunk pretty much. And so we, um, uh, we had to teach them that there's this other way of playing. Looks a little less sexy, uh, but is really effective, which is when you get into the paint and you're amongst the giants in the crowd, you come to what's called a jump stop. So you just land on both feet and now you have options. You can pass, you could pivot, you could shoot, you could step through, you could do, you can do a bunch of things, but you're more under control. It's almost like a slower way to play. And it's not what you practice when, it's not what you do when there's no defense there. When there's no defense there, you just kind of naturally will go do this. But guess what? In the real game, there's always defense there. So we're going to do things, we're going to practice like what happens in the game. And we're going to do things that match our athleticism.

• 21:08Shaan Puri?

  And this is a habit that you guys don't have. And so we're going to like drill this, not once, not twice, but every single day. You're going to get reps at doing this and you're going to hear us say the same phrase, playoff two, playoff two, playoff two. You're going to hear that till you hear it in your dreams. All right, so that'll be like, let's say one of the like core principles that it's like, that's a change we need to make, right? Cause change requires that level of like repetition. To do a new behavior.

• 21:34Sam Parr?

  You're gonna say it until someone hears it in their dreams. That's what we have to, that's exactly what I'm meaning about reminders.

• 21:40Shaan Puri?

  Yeah.

• 21:41Sam Parr?

  It's like, that's so funny. Number two is what?

• 21:43Shaan Puri?

  And by the way, the actual test is you say it till you hear them saying it to each other. Once they're saying it to each other, your job as the coach has like, you know, you have successfully incepted the idea into them. This happens also as a CEO, right? Like whether it's habits and how we do meetings or whatever, or it's like, what matters, what are the priorities? You know you've done it well when they're saying it to each other. I used to do this test with companies, like if I would invest in them or they were running into trouble. And they'd be like, yeah, we're, you know, we're trying to do X. And almost always in there, the little magic trick you can always pull is you take, you know, let's say they have a, it doesn't matter how many people. It could be like just their top five executives or it could be, you know, 15 people at their company. You say, hey, everybody, I would like you to write down the top three priorities of the company.

• 22:27Shaan Puri?

  What actually matters right now? And then you look at the CEO and you see the CEO start to realize like, oh shit.

• 22:35Shaan Puri?

  We are not on the same page. Like I have not done a good job. They don't even, forget doing it. They don't even know what we're supposed to be doing. I have not even successfully communicated the priorities. Cause everybody, what they'll do is basically they will focus on their problems. My little problems in my part of the world. Or recency. What's the most recent fire that somebody put on my plate? And like, that's just the thing I'm thinking about. I kind of forgot about all the other shit we talked about at that, at that all hands or at that meeting or at that offsite or whatever the thing was where we made our plans. And so this is the same thing and whether it's a team or whether it's a sports team or it's a company. Today's episode is brought to you by HubSpot. Did you know that most businesses only use 20% of their data? That's like reading a book, but then tearing out four fifths of the pages.

• 23:21Shaan Puri?

  Point is you miss a lot. And unless you're using HubSpot, the customer platform that gives you access to the data you need to grow your business, the insights that are trapped in emails, call logs, transcripts, all that unstructured data makes all the difference because when you know more, you grow more. And so if you want to read the whole book, instead of just reading part of it, visit hubspot.com.

• 23:40Sam Parr?

  I heard this story about NASA in the 1960s before we went to the moon. They had this amazing leader and they were telling the story about how they knew he was amazing. And this one reporter sees a janitor mopping the floor at the NASA center. And he goes, sir, what are you doing here? And he goes, I'm helping us get to the moon. And that was like the best story ever because like they all knew the mission. Like we all are playing a part in getting us to the moon.

• 24:03Shaan Puri?

  Right. By the way, there's like such funny things that happen. Like one kid like came to practice like 10 minutes late and we're like, dude, you can't be late. And he was like, he's like, sorry, I was at work. And then we look at his hands, his hands were covered in grease. Like he's a mechanic, I guess. He's like, our point guard's like a mechanic. And then he comes to practice and like this other guy.

• 24:23Sam Parr?

  Dude, wait, in high school?

• 24:25Shaan Puri?

  Yeah, they have like jobs.

• 24:27Sam Parr?

  Is his name Viddy? Does he like?

• 24:29Shaan Puri?

  Dude, our best player's named Vinnie, yes.

• 24:31Sam Parr?

  Fuck it, eh, man?

• 24:33Shaan Puri?

  Vinnie's amazing. Like Vinnie, yeah. So anyways, there's all these little things where you're like, oh, you forgot what it's like to be, first of all, like a teenager. But secondly, you forgot like how much of the basic habits have to be installed in somebody that will serve them, not just here, but also like whatever they do, right? Because most of our guys are not going to be in the NBA, right? None of them. So it's how do I teach you something that's useful today for you on this team? So we win and have fun. But that's like a master skill that's going to serve you in the future, right? I'm not, I'm not doing my Gordon Monbet if I don't actually do both for them.

• 25:08Sam Parr?

  Do you think, how much percentage of a difference will? So let's just say you're hypothetically, let's say your team is a five out of 10, just average.

• 25:17Shaan Puri?

  Yeah.

• 25:18Sam Parr?

  Good coaching, what do you think that would change?

• 25:22Shaan Puri?

  I think it, I think good coaching can take a five out of 10 team to an eight.

• 25:27Sam Parr?

  Which is great.

• 25:28Shaan Puri?

  Which is dramatic, yeah.

• 25:30Sam Parr?

  I think in my leadership.

• 25:33Sam Parr?

  Position in my career, I think I've only been average and I've seen great. And I've particularly loved reading military books like about Navy SEALs and stuff like that. And I think I get good examples of what a good leader looks like. And I think the, the, the difference with all else being equal, like I've read, um, like I think Jaco has this story about, um, he's got this book, I forget what it's called, something leadership. And he talks about the story about how they would during BUDs or like, you know, the week where you become a SEAL, they have, uh, like six different groups of like eight guys carrying the rafts on their back. And they have to race and they assign leaders and all they do is they change the leaders after each race.

• 26:14Sam Parr?

  And what they notice is that the leader is determined, determines whether the boat wins or not, not the other seven guys lifting the boat.

• 26:22Shaan Puri?

  Right.

• 26:22Sam Parr?

  And when I heard that example, I was like, I'm not that leader at this moment and I have to become one. Because I think the difference is not, I think it's more than from a five to an eight. I think it's potentially like almost a 10 because I, I just, I just, I just think that leadership is so important. And it's just so challenging because it's one of these things where if you're like you and I, you think, oh, I'm charismatic. I'm probably already good. I don't need to, I don't need to learn. Like I can convince people to do stuff or I'm an idea guy. My ideas are good. That's just not the case. Just like basketball, it's a skill. Learning how to get teams to operate effectively, it's a skill. And I'm learning all of this like in real time and it's been very challenging.

• 27:02Shaan Puri?

  I'll give you an example that we, I took from the pod. So I think you were on here and you were talking about company values. You're like, oh, at Hampton, we're trying to come up with our values. And you were saying like, here's what I think they're going to be. And then I was kind of pushing back like, yo, I kind of expected it to be like this. And you were like, yes, okay, let me, and you were, you were working through it. So right after I got off the pod, I drive over to, I grabbed my whistle and my clipboard. And I drive over to basketball practice. And when we get there, I was like, hey, it's the start of our season. So I'm telling Danny, our coach, I was like, hey, I think we should install like the kind of two or three things that we hang our hat on. What are we, what are we all about? And in, in sport, they call this like your, your team's identity, right? So there was like all these famous teams that had a real identity. So it'd be like the bad boy Pistons.

• 27:46Shaan Puri?

  It was in the name. You already knew they were tough. They were mean. They had a nasty streak and you could not push them around, right? They would push you around. They were the bad boy Pistons. In the modern day, there's like, um, Heat culture is a big one. So the Miami Heat are known to be this team where they do, they, they, they have all the standard, almost like military. So for example, they're the only, I think they're the only NBA team that, that does this where you get tested on weight and body fat every single week and you're either fined or you don't get to play if you are not keeping your, like, doesn't matter who you are. If you're the star player, like you can't, you know, can't just coast by on your talent. And so they demand, and they, they demand it from day one. So it's like, by the time you show up to training camp, you need to already be in shape. You don't come

• 28:30Shaan Puri?

  to training camp to get in shape. And that's just a known thing that that's their standard. And so it doesn't matter what, what it was like where you played before. When you go there, you already know what they're all about. You've heard the stories. And so you got to buy in or you're going to be out. It's one way or the other. And so we, so we, so we go there and our first day, we do it all wrong. We're like, okay, what do we, you know, it's all about playing hard. So effort, effort is going to be one of our things. So we tell them that at the beginning, we tell them three values. Effort's the first one. Then we had two others. All right. Right. So you, so you get to the, you get to the end of practice. Coach had to leave, like the athletic director wanted to talk to him. So he's like, Coach Sean will, uh, we'll, we'll, we'll, we'll finish up the practice.

• 29:13Shaan Puri?

  And I'm like, me? That's me? Wait, I'm, I'm Coach Sean. I don't know. I don't know what to do here. Uh, okay. Let me, let me go ahead and help these guys out. So as we're finishing up, um, I just huddle them up and I'm like, all right, how did we do today on those? We started the practice saying we're going to be, this is our IT team identity, these three words. And I was like, who can give them to me? Couldn't, they couldn't even remember, right? They got one of the three. So they got effort as the only one of the three that they remembered. And they were like, they wanted to remember, they just couldn't remember. So this is, it's like to your, to your thing about repetition and reminder, right? Like it's super important. So then I was like, so how did we do on effort? And they were like, you know, some guy was like, you know, kind of like a nod with a shrug, like a pretty good. Another guy just took, I said, no, with no explanation. Uh, you know, another guy was

• 29:57Shaan Puri?

  like, yeah, it was good effort. And then I was like, oh, remember what I was telling Sam, which is like Facebook's value was move fast and break things. It wasn't just like, um,

• 30:08Shaan Puri?

  It wasn't just like speed, which everybody could be like, yeah, we're moving fast. It's like, no, no, no. Are you moving fast? Like, are you moving so fast you're breaking things? Cause if you're not, then you're not even playing at our speed.

• 30:19Sam Parr?

  So what's yours?

• 30:20Shaan Puri?

  And so we, so I was like, oh, if we just said the word is effort, then like some effort's fine, I guess. Kind of pretty good effort's fine. Like, wait, guys, what is it? Is it pretty good effort, whatever? And there's one kid on the team who always beats everybody in the sprints. He's not the most talented kid, but he's, he plays the hardest and in whenever we make them run, he always finishes first. His name's Max. And I was like, oh, perfect. I go, all right, we have a new standard. It's called max effort. And I was like, if you're not playing as hard, but like, it's like a pun, right? But I was like, if you're not playing as hard as Max, it's not effort. That's not, that's not what we do. We play with max effort. And so that's the only one of the three that stuck. Because it was like a campaign slogan and it like worked, you know, it's like, it is actually a bar you could pass fail.

• 31:03Shaan Puri?

  Whereas most of the other values were like, yeah, like we want to be really competitive. It's like, all right, we were kind of, there's no pass fail. You can't test it. Versus everybody knows, did I actually go at max effort today or not? It's like a very simple pass fail. And so taking these things from one, you know, from business and trying to apply it here has been very, very interesting.

• 31:22Sam Parr?

  Yeah, I think that we, we, I think that we too often think about marketing to customers when we should be marketing to ourselves and our teams and our families. So like, you know, this sounds eye rolly, but my wife and I are like, should we have values for our family? Like what, what should we, because we're, we're at the age now where our children are just now old enough where we're able to form traditions.

• 31:46Shaan Puri?

  Yeah.

• 31:46Sam Parr?

  And we're like, what traditions should we have? You know, what do we like, want to teach them? And so I joke with my daughter, where we do daily affirmations. I say, um, repeat after me. I'm bold, I'm tough, and I won't conform to anyone. That's like, that's like her daily affirmations is clearly I care about like, you know, that type of stuff. But we had to sit down and we're like, all right, well, what collectively should we care about? So we could teach our kids and also like what traditions can we have? And I was thinking, I was like, well, I have these things. I have what I call my four Fs, family, fitness, finance, fun. And that's like the categories that I value or I weigh myself on. I need to have that for my family and I need to have that for other parts of myself.

• 32:26Sam Parr?

  So if I'm being a weak leader, I need to come up with a cool phrase that I can remind myself in times of like, I want to revert back to, you know, old me in order to create change. This whole episode is about change. Uh, and I think that something, these cute phrases, I'm telling you, I just dismissed them by calling them cute phrases. I'm trying to make myself feel better here, but they, they work. They works, they work so much. At Hampton, we have this thing called the three Cs, commitment, candor and confidentiality. And that, and so we have to repeat it. We have found roughly six times to our customer for them to understand and remember the three Cs. And so it all has to be in a memorable format.

• 33:07Shaan Puri?

  So I was, um, kind of studying this last night. So I was like, how do you actually do it? Cause you said that, right? They need to be memorable. All right, Sam, tell me how you make them memorable, right? So it's like, uh, you kind of like, it should be catchy, right? Like, but like, I'm not an expert on that. I don't think you're an expert on that. And we actually care about this and we should be good at this. We're like actually pretty good at writing and pretty good at talking. It's kind of what we do for a living. And even we aren't like that far ahead. Okay. So who is great at this? Who's, who's in, what group of people is amazing at this?

• 33:41Sam Parr?

  I don't know marketers.

• 33:43Shaan Puri?

  Marketers. So the people who come up with specifically slogans, right? Um, another one that's like, where, where is it life or death? Where do you have to be great?

• 33:52Sam Parr?

  Military or police.

• 33:53Shaan Puri?

  Military and politics. You gotta get elected, right? And so make America great again, right? Okay. Okay. That's a, that's a, that's a thing that if he repeated it a thousand times, but it was enough to stick. It was polarizing. It was interesting. It was repeatable. It was like something you can get behind. So I was studying this last night and there's this, um, phrase called a, I don't even know how you pronounce this. Chiasmus, C H I A M U S. All right. So, so here's an example of one. Sam, if I said the, the following phrase, if I said, um, ask not what your country can do for you. What would you say next?

• 34:32Sam Parr?

  Ask what you could do for your country.

• 34:33Shaan Puri?

  Exactly. And that's a chiasmus. It's basically a sentence structure. That is. An earworm. That I don't even know when that, when was that said? When was that phrase said? It was said like, you know, 50 years ago or something like that.

• 34:47Sam Parr?

  JFK said it in like 1963, I think.

• 34:50Shaan Puri?

  Yeah, exactly. So this is, you know, more than 50 years ago, and yet off the tip of our tongue, me and you can, can say this phrase that was said before, like 20 years before we were alive. That's how powerful that phrase is. Okay. And so what is that structure? And it's basically this, like, if you break down the sentence, it's the, they say it's A B B A structure. So the first part is. About asking, right? So ask not what. Your, and then it's your country can do for you. That's the B. Then the B, uh, uh, you know, then, then you switch the order and basically it's ask what you can do for your country, right? So you're going to switch the sentence structure and there, there's these two, like.

• 35:29Shaan Puri?

  Overall structures, there's like a, um, you know, uh, A B B A, and then there's like a, uh, uh, A, uh, sorry, there's A B B A, and then there's like an A B A B, right? Or A B B A. And so it's like, there's two structures that you could use. And so what you start to do is you start to find. Two phrases. That individually are valid. Okay. So for example, I don't know if you've seen that, um, podcast clip that goes viral where people, where it's just people are like, oh my God. Pod, I hate podcasts. Where there's that girl trying to be motivational and she says, don't, she's like, don't love your job. Job your love.

• 36:07Sam Parr?

  Oh yeah. And the, uh, blonde hair lady.

• 36:09Shaan Puri?

  Yeah. And everyone's just like, ah, it's like the ultimate grown. And the reason why that chiasmus doesn't work is because job your love doesn't make any sense. Right?

• 36:19Shaan Puri?

  And so you have to find two, two individual statements that make sense, like asking what your country can do for you and what you could do for your country. Both are individually valid. Then you structure it this way and it becomes incredibly memorable. And if you go look at that JFK speech. There's like three of them that he does have that same structure in the in that one speech. If you go break that speech down.

• 36:37Sam Parr?

  Yeah, here's another one. Let us never negotiate out of fear, but let us never fear to negotiate.

• 36:42Shaan Puri?

  Exactly. Chiasmas. And these sound beautiful. They're very satisfying to the mind. And when you understand how the mind works, you you see that the mind loves order. It loves structure. If you look at how a why is a face a beautiful face symmetry, right? The more perfect the symmetry of the face, the more more beautiful the face to people. Another example of this, the game Tetris. Why is the game Tetris so addictive? Why are games like Candy Crush and Tetris so addictive? Because they actually like tap into this part of your brain. That's almost this cleaning instinct. There's a mess. And then you put one block in the right place and it evaporates the mess. It creates order out of disorder. And the brain loves that. It's just wants to do it again and again

• 37:25Shaan Puri?

  and again. And this is the basis of the game design of Candy Crush and Tetris. And so you know, the the brain likes what it likes. And so if you want to use, you know, deciding to change your brain, which is this like, you know, multi thousand years of evolution is very hard. But just changing the structure of how you speak, so that you tap into what the brain likes and give it what it wants, so that it does become memorable, it does become sticky and it has an effect, is obviously the much better way to go.

• 37:53Sam Parr?

  This is, this is pretty profound. This is, this is very fascinating. What did you read to learn this? When you said last night, you said last night, you said you're curious about this.

• 38:04Shaan Puri?

  Well, I started asking different questions. So I started asking, you know, I think I even said it earlier, which was like, whose life depends on this? So anytime I want to get good at something, I try to figure out who who for this is a nice to have for me? Who is it a must have for? So let's say you want to lose weight, you would go look at the bodybuilders training for a bodybuilding competition. If you want to know the logical extremes of how you get the maximum muscle and the lowest body fat, go watch what they do.

• 38:29Sam Parr?

  Yeah, who's next? Who's next meal is dependent on getting this right?

• 38:32Shaan Puri?

  Exactly. So for example, right now, I'm writing the book. And I told Diego yesterday, who's helping me, I go, you know, I, we're doing this process where I write in the morning and then I do a bit of a show and tell with them. And I kind of show them what I'm doing. And then I get feedback. But I'm like, the problem with our feedback is. I want you to like it. So I want to show it to you. And that, but I also want your honest feedback because I want to make this better. You're trying to be polite and not my feelings because you see that I tried very hard this morning. But you're also trying to help me make it better. And those two things are at odds with each other. And I was like, so I was like, we don't even know how to give feedback in this way. That's like, look, I need to be able to share so that I can get this better. But I don't need my emotions to swing based on yay, they liked it. I did a good job.

• 39:17Shaan Puri?

  Oh, they didn't like it. I did a bad job. It's like, that's so lame and a waste of energy. And on your end, you don't, I don't need you having one part of your head saying, how do I say this the right way? Because I want to be nice and supportive versus like, hey, how can I tell you what I'm feeling? Or, you know, for giving feedback. So I was like this art of giving feedback on art, on something that's subjective.

• 39:40Shaan Puri?

  I was like, I don't know how to do this. And you don't know how to do this. Who, who definitely has already solved this problem because it's a must have for them. So I was like, oh, let's text like a couple of people who are comedians. Cause like, I was like, I think comedians have to figure out like, oh, is this funny or not? And once I've heard the joke, once I've written the joke and looked at it 20 times, it's not funny to me anymore. I can't even tell. I'm too lost in the sauce. And so I was like, how do they do it? How do musicians do this? How do they play a song? And it's like, is this a good song? I can't tell. I kind of liked it, but now I've heard it a ton of times and I can't tell anymore if this is any good. How do they get feedback? And so now we're gonna go find the people. Well, this is a new thing. I gotta go find the people to like, go learn from the people for whom this is a must have.

• 40:18Sam Parr?

  That's actually, um, first of all, there's, I keep talking to the listener today, but there's two or three takeaways. The question of whose life depends on this. That's a great question. And I'm very curious, actually, I want to know the answer. Because I, I, I create a little bit for a living. I want to know how you know if something's hitting. If I had a guess for. A comedian, they would probably just say, I perform it in small audiences and I suffered the pain of bombing.

• 40:46Shaan Puri?

  Right. Yeah. Then that might be it for them. And it's like, oh, cool. So what's my version of open mic with 20 people and testing if it bombs? Can I do that in my world? Is there a way I could set that up? Okay. Maybe if it's not that, how do musicians do this? And you sort of start to figure out, well, how do they do that? How do they get feedback? What's the language there? Pixar, I think, wrote this book Creativity, Inc., which is very, like, they talk about the brain trust that they have of how they show raw, kind of like, not even a movie, but like, a single scene, and how they created a dynamic of trust. There's actually a great story of when Disney bought Pixar. Pixar had been making hit after hit after hit, and Disney Animation had been just bombing for years. And so they put the Pixar guys in charge. They were like, great, like, we'll merge these two companies

• 41:30Shaan Puri?

  and then we'll just start making hits like Pixar.

• 41:32Sam Parr?

  Didn't they just like want to fire all the Disney people, though?

• 41:35Shaan Puri?

  No, no, no. I think what he did at the beginning, the, the, the main guy, Ed Catmull, they were like, oh, what a perfect A B test. What a perfect, like, you know, randomized control test here. So what they did was they didn't blend the teams together. They didn't move them together. So what they did was they kept the teams separate. And then what he did was he basically took the Pixar method, and he went and he taught it to the Disney folks. And he's basically like, if we just took our process, but not our people, could we make those same people who have been failing succeed? Kind of to your question earlier of like, how big of a lever is leadership, is coaching? Like, can it take a five and turn it into a 10? And they actually started creating hits. Once he taught them the process of, of doing this. And for them, I think, trust was like the underlying thing, which

• 42:16Shaan Puri?

  is like, um, if you don't have trust, you're not going to share your work at the right times. You're not going to be, give real candid feedback. You're not going to receive candid feedback in the right way because you distrust what's going on. You think your project's going to get killed if it's bad. Or you think this guy's going to come steal your thunder if, you know, if you let him collaborate on it. Right? You have all these fears that are basically a lack of trust. And that, once they installed their sort of like trust process, Disney Animation started making hits, too.

• 42:44Sam Parr?

  Well, and I think one of the, um, the other points from that book was, he was like, we have hit makers. It was like, we got like, these two or three people who are just typically more, they're more right, more often than other people. We listen to them.

• 43:00Sam Parr?

  He did like a pretty fun, funny thing about that. We should, um, okay. So for MFM, we've done like a handful of challenges, like the MFM fitness thing. We should do like a give back thing because tell me about, I haven't like really given my time to give to others, which I don't know if you consider coaching. Is it like you, you rescued a dog, but you say the dog rescued you? Uh, is it that type of like, like, you know, you thought, you thought that you were gonna go and, you know, do it for these kids, but really-

• 43:32Shaan Puri?

  To be perfectly clear, my choice was selfish. I wanted to do it. I thought it would be fun and it is very fun and I do want to do it. So it's not like this like burden I'm, I'm carrying. At the same time, I had recently, like in the last two years, I'd given some money to charity and felt nothing. Like, so maybe I did some good in the world. It's hard to know. You know, you give the money and it just goes in a black box mostly and then you know, hopefully something good, hopefully someone's life got changed from that in some positive direction. But I don't know, and I didn't feel anything. So I didn't want to like triple down on that. And my trainer has this great thing. He says, basically, he always talks about, he's like, oh man, he's like, our economy, our economy. And I was like, why do you talk so much about the economy? Like Jim Cramer? Like what are

• 44:15Shaan Puri?

  you, what are you talking about over here with, okay, the, okay, you know, Powell, you know, what are you talking about? The interest rates of the economy? What are you, what are you, what are you talking about? And he's like, no, like, he's like us. He's like me and you and my other clients and which, because he trains my mom and then my mom, then they refer to another person. He's like, it's all like a web, right? And so he was like, I'm just talking about like our local economy. Like, he's like, I want that little economy to thrive. Local, not like, I don't care what's going on in the macro. I want the local to thrive. That's what I can affect. And if that's thriving, like that actually like improves the lives of these people that I can see, feel, touch. And if everybody was just doing that in their local little bubble, then they'll, then the big picture would take care of itself, right? I was like, okay, fair enough. And he even like went farther, like again, like the sort of cute thing, like he was like, I was like, so if

• 45:00Shaan Puri?

  the normal economy measures GDP, gross domestic, gross domestic product, I was like, what's, how do you know if your economy is doing well? He's like, he's basically, he's like, maybe smiles per hour, baby smiles per hour. He's like, he's like, I just want everybody to be smiling. He's like, if I made you laugh and then you carried that vibe into the house with your wife next and with your kids, and then they carried that into school. He's like, that's how it works. Like if you're making people smile by- Whether it's your mood, it's doing something for them, it's thinking of them, it's having an experience together, that has this carry on effect. They take that smile into the next interaction, that's how it spreads. So I started actually like buying into this. I was like, it is about your local economy, it is about smiles per hour. And so I was like, what do

• 45:40Shaan Puri?

  I do that is a kind of give back, but not the way I did it last year. I put money in some black box into some multinational nonprofit and then it just disappeared and I don't know what happened. I didn't feel anything. I don't know what happened. And so the idea of like going to a local high school, taking an unpaid job and just go contributing my time, my talent, my effort, and affecting like a group of 12 guys, like that sounds small, but it feels very big. The other thing, solving world hunger felt, sounded very big, but felt very small. Like there's no feeling. And so I don't know. I don't know if this is the right direction or wrong, but that's the one I've gone.

• 46:18Sam Parr?

  I don't, I'm not charitable. I want to be, but I'm like, a little bit, I'm like, I don't know how to be. I don't want to just write a check to someone and not feel anything. I want to be selfish. I want to get value out of this, just like a feeling. And so I talked to, do you know who Mike Beckham is? He started a simple modern?

• 46:35Shaan Puri?

  Yeah, the hugely successful water bottle company.

• 46:40Sam Parr?

  So he told me all the numbers and he told me I could share it. So he's worth $200 million because the company does something like 200 million a year in revenue and does 50 million a year in profit. His net worth, because he owns half of it, and then with the multiple, he goes, I'm probably worth, this was last year I talked to him. So he said, I'm worth probably $200 million and, or he said 190. And he said, I have about, I think he said three or four million dollars to my name, but I pull $5 million out of the business every year and I take 1 million of it and I give away four. If you guys Google Mike Beckham, Sam Parr, you'll like see a post I wrote about it. So I think there's a chance I got the numbers slightly wrong. But basically, he said, I take something

• 47:22Sam Parr?

  like 5 million and I give the rest away. My family spends 25,000 a month, so we take enough for us to spend minus taxes. And I give, you know, 4 million or 4 and a half million dollars, I give it away. And I was like, that's insane, man. Why do you do that? He's like, well, it's not generous to do this when I die, because that's not hard for me. Like, it should be like some type of like, challenge. Like, this should feel, like I should feel a little bit of pain. But then he said something really great. He said, The more that I give, the less loud the greedy voice in my head becomes. So he's like, I feel this like greediness in my, this voice in my head that says, make more money, buy more stuff, do this. But the more that I give, that becomes a whisper.

• 48:02Sam Parr?

  Because I feel what it's like to give away this money and it feels significantly better than the acquire a bigger home or another car. He was like, I drive a $30,000 CRV because I know that if I spent, bought a $90,000 car, that's $60,000 less that I can give to people and it makes me feel good to do that. And so his whole, the whole point of him telling me this was he wanted to, to, to get me to like give now versus when you're old and, or dead. And I thought that that was very inspirational. It wasn't that inspirational because I haven't done it yet, but, but.

• 48:34Speaker 02

  More admirable.

• 48:35Sam Parr?

  Yeah. Yeah. It inspired me like a, you know, like the Rocky movie, like, you know, I should get into boxing one day.

• 48:46Speaker 02

  Totally.

• 48:48Sam Parr?

  But I did think it was really awesome.

• 48:52Sam Parr?

  This is for the folks out there who have a business that does at least $3 million a year in revenue. Because around this point, that's when you're able to look up after being heads down for years building your company and you realize two things. One, you've done something great, but you're still a long way from your final destination. And two, you look around and you realize, I am all alone. I've outrun my peers, which means you're now making $10 million decisions alone, by yourself. And that is when mediocrity can creep in. My company Hampton, we solved this problem by giving a room of vetted peers, of other entrepreneurs who are going to hold you accountable, call you out on your nonsense and help show you the way. Because the fact is, is that there's only a tiny number of people in your town who know what you're going through and who have been there.

• 49:36Sam Parr?

  And they're hard to find. The biggest risk is not failing. You have a company and it's working. You're going to be fine. But the biggest risk is waking up 10 years from now and saying, shit, I barely grew in business and in life. And for people like you who are ambitious, wasted potential and regret is what we want to help you to avoid. We have made so many of these groups and we have a thousand plus members and I know this stuff actually works. It can change your life. It changed mine and I know it will change yours. So check it out. Joinhampton.com.

• 50:08Shaan Puri?

  You know, I've read this a few times on Twitter where somebody will say, oh, I started either microdosing or I started taking like, you know, Ozempic or whatever.

• 50:15Sam Parr?

  Hey, I've done all those things. You can just ask me.

• 50:19Shaan Puri?

  Okay. So maybe you had this too, but they talked about food noise.

• 50:23Sam Parr?

  Hell yeah.

• 50:23Shaan Puri?

  Which was not a phrase I'd ever heard before. I don't know if that was, is that common? But like, they basically said, the biggest change is not the weight loss. It's the, I don't have food noise. Basically this like,

• 50:35Shaan Puri?

  part of my brain, this chatter in my brain about the next meal or about should I have this? Or wanting this or?

• 50:41Sam Parr?

  Let me give you an example.

• 50:42Shaan Puri?

  Yeah. Is this real?

• 50:43Sam Parr?

  Yes. So like I have an addictive personality and I had addiction stuff before. And tell me if you've ever experienced this. You get a piece of dessert, like a cake or something. You eat half of it. You put the rest in the refrigerator.

• 50:57Shaan Puri?

  And then it's calling you.

• 50:59Sam Parr?

  You lay in bed and you're like, but it's still there and it's uneaten. I think the fork that I use might still be in the sink. I could probably just use that. Maybe, well, I'll just go off and get a little bit of bite. And so you go, you get it bedded. You eat my little bite. You put it back and then I will do this seven times until it's gone. And then it goes away and I say to myself this, I say, shit, well, I already did this. I might as well eat this entire sleeve of Oreo cookies.

• 51:24Shaan Puri?

  Right.

• 51:24Sam Parr?

  And before you notice, you've done a thousand or 1500 calories of like binge eating, but it's all based on one urge. That is the food voice. And when you take GLP-1s, not only does that voice get dimmed, other addictions get dimmed. I noticed I bit my nails less. I noticed I wasn't craving, like it used to be where I would smell like beer. If I walked by like a brewery, I'd be like, let's, let's go like, see what's up. Not anymore.

• 51:51Shaan Puri?

  What is up when you go see what's up?

• 51:55Sam Parr?

  The secret is you should not go see what's up, but like you smell the hops and you're like, oh, that's nice.

• 52:00Shaan Puri?

  Right.

• 52:01Sam Parr?

  But yeah, so yeah, it definitely turns it down.

• 52:04Shaan Puri?

  So I wanted to ask you about this. On the money, the loudness of the money voice, of the more voice in your head, because a few podcasts ago, we did an episode, I think the front half of it was about something sort of silly, but the back half of it was us talking like we kind of mostly did today. It's just like,

• 52:24Shaan Puri?

  What's hard for us in life? What is, what's some of the wisdom that kinda helps? And just sort of like, I don't know, trying to figure shit out, out loud, right? In front of a bunch of other people, a bunch of other strangers, which is a little bit uncomfortable, but you do it. And in that, I mentioned this thing that had come up. And I had a lot of friends who were basically like, they have all the success and then they go start another company. And it's like, did they stress out, lose some hair, gain some weight and try to build another company?

• 52:51Sam Parr?

  Well, you said the best phrase ever, too.

• 52:53Shaan Puri?

  Yeah, this is the phrase that a lot of people DM me afterwards, which is like, you, you've already earned the last dollar you will ever spend. So why are you trading good hours for bad dollars now? And that's something that I had, you know, thought of for myself and when I saw others, but like, you know, that doesn't mean I'm like immune to it either, right? Like, I still, I'm in the same boat. I think I have it to a lesser degree in the same way that like, that food chatter you, you were talking about, like, I got that, that guy's got a megaphone in my head. Whereas I think for other people, it's, you know, a little bit more like a whisper. And so I, I wanted to do two things. I want to ask you about the voice in your head. And then I want to tell you about a, a chat GPT coaching conversation I had about money.

• 53:38Shaan Puri?

  I kinda want to just read you what it, what it said to me a little bit, but, uh, but first I want to ask you, you know, you, you are also in that boat where I believe you have earned the last dollar you'll ever, you'll ever spend. You're a pretty frugal guy, um, in general, like you're not like Mike Tyson buying tigers. Um, you had a great exit with the hustle. And you have earned the last dollar you'll ever spend, but here you are, starting more companies, maybe making some investments. And, um, you know, every day you wake up and you take your life energy and you go to an office with other people and you do this. And, and you could always talk about how like, you know, you like working and the mission. I'm not saying it's bad. That's not what I mean. I guess what I mean is, how do you think about money and wanting more? Are you honest with yourself that you do want more?

• 54:23Shaan Puri?

  And then how do you square that circle of like, but I don't actually need more because I have already earned the last dollar I've spent? Or do you not think that's true? So I just want to hear how you, what's, what's that chatter in your head? How loud is it? And what is, what does it say?

• 54:35Sam Parr?

  I think the, okay, so nothing is all or nothing, or there's a priority of lists. So the number one priority for me is like, I just don't know what to do. Like, I don't know how to spend time. And when I spend time sitting around, I feel like I'm missing out, or I feel like I'm not contributing and that. That feels bad. And yet, when I spend all the time working, some days I have bad days. And I'm like, what am I doing? I should be doing this other thing. So that exists. But then the one right below that is I'm not good enough and I have to. And my self-worth is directly correlated to the success of the thing that I'm working on.

• 55:11Shaan Puri?

  My self-worth is my net worth, basically, right?

• 55:13Sam Parr?

  Yeah. Yeah. Yeah. Yeah. You could say that.

• 55:18Sam Parr?

  And so like that, that's probably through like years of trauma and like believing something. But it's hard to break. And then the last thing is like more money does feel good. Yeah, it definitely feels good. And what I have to do, I do math all the time where I'm like, I don't need more. Everything that I want, I have. But I can't break that. I guess, I guess if you wanted to be like a therapist or a psychologist, you would say like, the reason you don't want to change is, or the reason you don't change is because you don't want to. You know, you like how it feels.

• 55:51Shaan Puri?

  Do you like how it feels?

• 55:53Sam Parr?

  I love, when things go well at my company, I do feel on top of the world. The problem with building companies is you typically only feel like that 10% of the time. You know, like, things are bad most of the time.

• 56:04Shaan Puri?

  Ineffective way to get that feeling.

• 56:06Sam Parr?

  Yeah. So I say I don't gamble. I don't do drugs and alcohol. And instead, this is like a dopamine slot machine.

• 56:15Shaan Puri?

  Yeah. Okay.

• 56:18Sam Parr?

  So it's like, do you like being addicted to gambling? You say, no, but when you win, it's so amazing that it makes you.

• 56:25Shaan Puri?

  But at least it's not heroin, is what you kind of just said.

• 56:29Sam Parr?

  Yeah. And then I also justify it by saying, and this is a bad justification, and I'll prove it to you. But you say, I want to, I'll go ahead and do the work for you. You say to yourself, you say, well, I don't want my kids to just see me sitting around. And I want them to see me working really hard. And I want to set a good example. But then they probably would rather be with you.

• 56:50Shaan Puri?

  They want to see me.

• 56:52Sam Parr?

  Yeah. And, and I don't, I think I do good. Like, I go to the office from 9 to 4, 9 to 5. But then I also say, I'm doing this for them. And it's like, what is this? What, you know, like, what is this for them? How does that make sense? You know, they don't need anything physical. They don't, you know, they don't, what do they need? That I can't give them already.

• 57:13Shaan Puri?

  Right. Yeah, is, uh, is 50 hour weeks the, the most effective way to just give them the general principle that you should work hard at things? You know, like that might not be the most efficient route to that, to that answer. Okay. So I wrote down three things. I wrote down imagination, which I think is the first part. Uh, the first one you said was, I don't know what else. I kind of don't know what else to do. I want to do something and like, I don't want to do nothing. Therefore I do this thing. And I think about that a lot. I think that, uh, Suli came on the podcast a while back and he said something where he goes-

• 57:44Sam Parr?

  Suli being your good buddy who is presumably worth hundreds of millions of dollars is one of the more successful entrepreneurs we know.

• 57:51Shaan Puri?

  Correct. He's my, he's my great friend, but he's also the guy who I respect and trust the most when it comes to entrepreneurship and like kind of business-

• 58:03Sam Parr?

  Like strategy. Yeah.

• 58:05Shaan Puri?

  And I've met a lot of people wealthier than him, but he consistently is the highest signal, best judgment person. And like, you know, just the way he, way he approaches in a tax business. He's just like, like such a winner. Okay. So, uh, he came on the pod and he goes, "I used to think I was limited by some lack of resource. Like I, maybe I didn't have a skill I needed. I needed to learn how to code. Maybe I didn't have enough money. Maybe I didn't have enough time." Like basically he's like, "I always just thought, you know, I didn't have the network. I didn't know people. Like I just assumed I lacked some resource." And he goes, "Now I realized that all I ever lacked was basically imagination." He's like, "I, the thing I lacked the most was even figuring out what to want, what the possibilities were of what I could do,

• 58:48Shaan Puri?

  and how I might be able to go do those things." That sounds kind of like hand wavy, I guess, but the more smart people I've meet, and it's almost like the bigger that side of your brain gets where it's like, "I am analytical. I am good at making plans and then executing them and operating." And like the, the better you are at that, the less I've, I've noticed they're disproportionately bad at imagination. And so for example, it's like-

• 59:17Shaan Puri?

  You know, kind of don't know what else to do with my hands. That's kind of what you said. There's a lot of things. There's actually a ton of things, right? Like, and the stupid example I gave earlier, and this wouldn't be the right thing for you, but it was the right thing for me, which is like, well, what if you, instead of going and chasing down the next investment or starting another company? And I got a bunch of deals and I got a bunch of ideas. Like, the right thing, the thing that was fulfilling was, hey, what if you took four months, one season, and you just coached a high school basketball team? That was actually the right answer for me, which totally out of left field, doesn't even make sense. It wouldn't be the right answer for other people, but it's the thing that like, totally fills my cup in a way that another business that was successful would never do.

• 59:56Sam Parr?

  Yeah, but I think that you're not, or maybe you are, but it's way harder than you think. Or not than you think, but figurative you, I think like, that imagination game is quite challenging. Like, for example, if you said you have a billion dollars today, what do you want to do? I'm like, I don't have an answer. We might get flayed into the comments here. All we're talking about is like this, I call it second mountain problems, but whatever. I was thinking about the, I was like, why do I want all these employees? Like, so we're moving to a new office down the street and we just signed this lease. It's a million dollar lease, so over three years, it's gonna be a million dollars. And we're building out this office, whatever, and it's a lot of money. I've never done this before. And I was like, why, why am I doing this?

• 1:00:37Sam Parr?

  And I was like, I just, I think, maybe I'm lying to myself again. I was like, I care about capabilities. So what I hate is that you have an idea. So like, how often do you have an idea for like, a small project? And you're like, oh, now I gotta go get the people, and now I gotta like, train the people, and I don't think they're gonna be any good.

• 1:00:54Shaan Puri?

  All the time, yeah.

• 1:00:55Sam Parr?

  And I was listening to Ari Emanuel talk, and he was like, we have this thing, and this thing, and this thing. And I was like, how cool is it that your company and you have all these capabilities? You have an idea, you say, wouldn't it be cool if this existed in the world? And it's not just a business idea. For him, I think he cares about like, the show. He's like, wouldn't it feel awesome if like, at the UFC, we did blank? Or we bought all these tennis tournaments, and we offered food at a discount? You know, I don't know. And I love the idea of having lots and lots of capabilities. And I think that's why business building is fun.

• 1:01:29Shaan Puri?

  Yeah, I have that right now. Actually, I forgot to say this, but the one of the things I've been talking about for a while on here, but have not executed, right? Like the walk hasn't matched the talk is I had this realization that that video is the language of the internet. It's like if if the internet was a country and it would be the most important country in the world, it'd be more powerful of a country than America. So it's like a place where you live and you spend time. I think the internet is that people live and spend a lot of time online. And then you say, all right, well, do you speak the native tongue? Because if you don't, you know, if you come to America, but you don't speak English, you're putting yourself at a pretty massive disadvantage. And I believe that video is the language of the internet. It's how people communicate online. Whether it's long form like this on YouTube

• 1:02:13Shaan Puri?

  or it's short form, which is growing, growing more and more popular across, you know, YouTube shorts, reels, TikToks, etc. It is the way people communicate information. And if you don't have the capability to communicate and tell your story or connect with others that way, you know, you're just not speaking the important language of the important country. In fact, like, it doesn't really matter where you were born or what you were doing or how hard you worked. Pretty much if you were born anywhere in the world, the best decision you could make for your like life quality and upward mobility was to move to America and learn English. Even if that meant starting at the bottom, even if that meant being uncomfortable, like in the long term, it was short term pain, but in the long term, that was the best thing you could do. And it would there was no amount of hard work you could do in Somalia

• 1:02:58Shaan Puri?

  that was going to make up for that one decision.

• 1:03:01Speaker 02

  Dude, is this the most charismatic and epic way just to say you're gonna start posting on Instagram?

• 1:03:07Shaan Puri?

  Yeah. I'm gonna start posting on Instagram. Did I not just sell your ass on the fact that I'm posting on Instagram?

• 1:03:18Speaker 02

  Dude, imagine imagine your wife at the dinner table. Like telling this story, like, listen, years ago, our grandparents lived in India. The best thing they could have done is learning English.

• 1:03:40Sam Parr?

  Now, here we are today, the year 2025.

• 1:03:45Sam Parr?

  Sean, are you gonna start posting on Instagram?

• 1:03:49Shaan Puri?

  Exactly. In fact, I'm gonna start specifically just posting a story series about the coaching thing I'm doing. So basically like day one, you know, basically like every week, I'm just gonna post like a thing that I sent you.

• 1:04:02Sam Parr?

  Dude, that was a good video. Do you get inspired by Marshall?

• 1:04:05Shaan Puri?

  No, not Marshall. There's actually these young guys who are doing this. There, there's this format where-

• 1:04:11Sam Parr?

  Airbnb?

• 1:04:12Shaan Puri?

  The Airbnb guy.

• 1:04:13Sam Parr?

  Fire, and the bar guy.

• 1:04:14Shaan Puri?

  His name, I think it's Rajan. I don't, I don't know exactly what his first name is. His handle is something. But they're building like a luxury Airbnb in, in Virginia. There's a guy who's bought an old bowling alley and he's rehabbing it. It's basically like, yo, I'm doing a project for shits and giggles and like, I wanna make it happen and I'm kind of new to this. So I, I don't have it all figured out, but I'm gonna share as I go. And I just like the format and I think it's fun and I wanna do it specifically on something that's not business. Like, it's very hard for me to get motivated to be like, and now I'm gonna give you business guru content. And even if I like, like business, it's just very hard for me to sit in front of the camera and do talking head content about business. Or about myself, or about, you know, some new SaaS company.

• 1:04:58Shaan Puri?

  But I was like, this one I would wanna follow, so I'm gonna make this content. And so I'm gonna make like a coach account. It's gonna be like Coach Sean or Coach P or so. I'll put the link in the, in the Instagram. But, uh, in the comments of this or I'll put it on the screen. But I want people to follow it, cause I'm gonna post videos on here and I think they'll be great.

• 1:05:13Sam Parr?

  That's so funny. I've been, uh, doing the Instagram thing. It's pretty fun. Because you start like trying to, it's basically cause we're the old guys now. It's sort of like when people wanted to start newsletters or something and it was like, dude, you're writing way too like tight. You gotta be a little loosey goosey.

• 1:05:31Shaan Puri?

  Right, right.

• 1:05:32Sam Parr?

  I've done the same thing on Instagram where I start talking to the camera and I like get official. You're gonna, you're gonna have fun. It's, uh, it's very intimidating.

• 1:05:39Shaan Puri?

  Pop those two buttons down.

• 1:05:41Sam Parr?

  Dude, it's so intimidating. We have, if you go to my thing, I start, I do all of our videos now when I'm holding a spatula as a microphone, because we had to like have fun and like Yeah, and it totally

• 1:05:52Shaan Puri?

  In your million dollar Manhattan office.

• 1:05:56Sam Parr?

  Hey fellow kids.

• 1:05:58Shaan Puri?

  Yeah, exactly.

• 1:06:00Shaan Puri?

  It's so funny that you say that. Your content is pretty good, though. The problem with it, though, you know, the problem with all social media, like being like, I'm gonna try to like post good short form content is it's basically saying, I'm gonna go to the bar and not get drunk, because it's so easy for your mind to get wrapped up in the vortex of like, how many likes, how many views to that guy, is that good, is that bad?

• 1:06:21Sam Parr?

  So easy.

• 1:06:22Shaan Puri?

  And I don't even know physically if, even knowing that, like, you know, I don't know if it's physically possible to go in and not want that. So I could easily see myself aborting that, you know, that process six months from now. Even though, in this case, it's like, I'm doing it for just this basketball season, which is just three months, and it's only content about this random side quest that I'm on. It's not like, you know, here's my personal IG, I'm gonna create short form content every day.

• 1:06:46Sam Parr?

  But let me tell you something I've been telling myself, and it's been helping so much. So, a few things. One, the algorithm is so good right now on Meta, that the right people see the right stuff. Like, I'm pretty sure that the camera knows like what I'm wearing and what my background looks like, what I look like. Like, I posted a skateboarding video, it knows that I'm like doing a skateboarding thing. It shows it to the right people somehow. I don't know how it does it. And the second thing is that I have noticed, I've only been doing this for a handful of weeks now, and I'm gonna be doing a lot more, but people text me when something hits, and I, that is so much more cool than the number of likes or the comments on the thing. It's just those texts.

• 1:07:29Sam Parr?

  And the cool thing is, once you have a business, which in this case, you're actually probably not gonna be doing it for a business, you don't need that many people to watch it. Like, I'm seeing, it's changing our company, like, we're getting customers. I've made a lot of money off of it already in a very short amount of time with very few views. I think my most popular thing is getting like 70 or 80,000 views. It's not a lot for Instagram. And the right people are shown the right stuff, and you don't need that much to make it cool. There is something weird about like Instagram right now, and I know that like any 21 year old listening to this is like,

• 1:08:01Shaan Puri?

  Yeah, duh.

• 1:08:02Sam Parr?

  Duh. But as like if you are above 30 or whatever and you grew up with this stuff, the I've never posted on Instagram up until recently. The algorithm is way different than what I used to think it was.

• 1:08:12Shaan Puri?

  Hmm. That's cool. Yeah, makes it makes a ton of sense. I think you're doing a good job. I think the spatula trick is a good trick. I like that. Everybody's got to have a shtick. That's yours. You're the spatula guy.

• 1:08:22Sam Parr?

  Great.

• 1:08:26Shaan Puri?

  That's where we thought we'd land in life.

• 1:08:28Sam Parr?

  I mean, write that in my diary.

• 1:08:30Shaan Puri?

  I mean, have you ever had the thought like, what did your grandfather do?

• 1:08:32Sam Parr?

  Dude, when I think about my grandfather, I think if I was him right now, I'd have like, you know, 18 confirmed kills under my belt in the world in World War II. And here I am with a fucking spatula.

• 1:08:42Shaan Puri?

  In an ammunition's factory in India. Okay, so that's my grandfather. His thought, his idea of what work is.

• 1:08:49Sam Parr?

  If you're talking to a microphone with a sheep on it that says, sorry, I'm late.

• 1:08:53Shaan Puri?

  My shirt literally says, sorry, I'm late. I was dilly-dallying. That's what I wore to work today.

• 1:08:59Sam Parr?

  Your grandpa lost three fingers before the age of 28.

• 1:09:04Shaan Puri?

  I was like, Ari, is this shirt too wrinkly right before the bottom? And she's like, I think it fits what it says. It's like, oh, yeah, that's true. So but just this, this is a kind of mind bending thing, right?

• 1:09:15Sam Parr?

  My grandpa was a sheriff, was a, he was a cop.

• 1:09:17Shaan Puri?

  Okay, so a job that like you can buy an action figure for.

• 1:09:21Sam Parr?

  Yeah.

• 1:09:21Shaan Puri?

  Right? Like soldiers, policemen, like, you know, a factory worker, construction, doing a real thing that like the world critically needs, that's hard and completely unglamorous. And then I think about, okay, his son, what did his son do? My dad. And it's like, he sat in a cubicle, like an office, like not a factory. It's like, well, what does he do? It's like, well, he types on this computer mostly. And he like wears a suit, not like a construction uniform, wears this like fancy suit for some reason. And he will sometimes fly on an airplane to go meet with somebody, shake their hand, talk to them for a while, come back home and do them. So he does these like business meetings. Okay. That's what I grew up and that's my, so to my grandfather, what my dad did kind of looked and seemed like a little bit of a joke.

• 1:10:06Shaan Puri?

  And now my dad looks at me and he's like, you're wearing a shirt with a sheep on it says, "I'm Billy Dalling. You're talking to your friend on this tiny screen. You're podcasting to who? What? What is a podcast? Do you make it? You can make, like, I'll still go to family gatherings and they'll be like, so how do, how do you earn money, though? I'm like, I don't know. How did I explain this? Ads? And they're like, but where and how?

• 1:10:31Shaan Puri?

  I'm like, have I told you about HubSpot?

• 1:10:35Shaan Puri?

  So my uncle has a CRM. I don't know why. But, um, but, but to them, what we do, which is like, yeah, you're talking with a spatula to a cell phone, to strangers, so that they can join, so that that will, so that 0.1% of them will go spend 10 grand joining your membership community, you know, like, it's like, what is this? And then you think about like, what your kids are gonna do. It's gonna be completely unrecognizable. Work is gonna be unrecognizable from one generation to the next, is what I'm realizing.

• 1:11:08Sam Parr?

  And I feel like such a fucking pussy doing it.

• 1:11:12Shaan Puri?

  Like, you know, our kids are just gonna be like live streamers, right? Like, you know, those, like, you know, that girl who was like, as comments were coming in, she'd be like, woo-hoo, cowboy. Every time WWE cowboy hat gift. It's like, that's what our kids are gonna do. Something that seems even worse. So it's gonna be like, you know, yeah, I'm a, I'm an AI therapist. It's like, what do you mean? It's like, well, I sort of, I talk to AIs to make them feel better. It's like, what? What is that? That's a job?

• 1:11:34Sam Parr?

  I think about your mom all the time.

• 1:11:37Shaan Puri?

  Well, inappropriate.

• 1:11:38Sam Parr?

  Well, it could go either way. I think about your mom coming to America all the time. Because I think about how, because the way you told the story was really good. And I like, I saw myself in her situation of like, not having a lot, being on a plane for the first time, coming to America. We didn't speak anything. You just dropped off in Berkeley, I think it was. And like, you're like, what do I do? And like, I, I, I felt that a little, not even close, but sort of like that when I moved to San Francisco, but on a much smaller scale. And I think, um, I think about her all the time. And I think about like immigrants and stuff like that who like, come here with nothing. And I'm like, and I'm complaining about this? I'm complaining that my apartment, that's already huge. Is it big enough? And I want more? And I'm sad about it. And I'm gonna pay a therapist money where they could hear me complain about this? What?

• 1:12:23Shaan Puri?

  The idea of a therapist is like someone you pay money to complain to. It's so funny.

• 1:12:31Sam Parr?

  Like, I just think about that. I'm like, how ridiculous is this?

• 1:12:36Shaan Puri?

  Yeah.

• 1:12:36Sam Parr?

  Sacagawea, Sacagawea carried her three-month-old kid across America for two years. For two years, she carried that kid in a piece of leather.

• 1:12:47Shaan Puri?

  Yeah, but the car rental place only had forward-facing car seats.

• 1:12:50Sam Parr?

  And I need four strollers? She carried him in a leather sack without diapers. I think about that all the time. I think about this stuff like on a regular basis. How soft are we?

• 1:13:04Shaan Puri?

  It's so funny because you know, what's that famous, like Ernest Shackelford, like, you know, the journey will be hard, people will die, like that job posting, what's that famous thing?

• 1:13:13Sam Parr?

  Yeah, so Ernest Shackleton, honestly, the greatest book I've ever read.

• 1:13:16Shaan Puri?

  I think I said his first name like he's like Ernie from Sesame Street, and then I called him Shackelford. What's his name?

• 1:13:23Sam Parr?

  Shackleton is his name, right? Or Shackelford. But whatever, he's just like the hardest dude of all time. The book, or endurance, probably honestly might be the top three books I've read of all time. The story is basically in the early 1900s, when he was just in like a ship without, you know, power, sails around to the bottom of the Arctic or Antarctica, I forget which one. The ship gets like so deep into the cold that the lake or the water, the ocean freezes around it, and he walks for three months to get to like the tip of Brazil.

• 1:13:57Shaan Puri?

  So here's the job ad.

• 1:13:59Sam Parr?

  No one died.

• 1:14:01Shaan Puri?

  Men wanted for hazardous journey, small wages, bitter cold, long months of complete darkness, constant danger, safe return doubtful, honor and recognition in event of success. Ernest Shackleton for Burlington Street. That's the job, that's the job posting.

• 1:14:18Sam Parr?

  Dude, such a good book.

• 1:14:21Shaan Puri?

  Wanted cardboard box cutter, lots of Amazon packages, getting a little bit unwieldy. In the laundry room, take off your shoes when you enter, please.

• 1:14:33Shaan Puri?

  Bring own box cutter, don't have tools.

• 1:14:37Sam Parr?

  Softer than cream cheese, man. I'm so soft. I pride myself in trying to be hard and it is, there is no pride there.

• 1:14:46Shaan Puri?

  It's like, why do I smell like chives? Oh, softer than cream cheese, baby, that's why. This is ridiculous.

• 1:14:54Shaan Puri?

  All right, so we started off talking about Dear Diary.

• 1:14:58Speaker 02

  Dude, the softest and the softest.

• 1:15:01Shaan Puri?

  Softest entry, softest exit you'll find in podcasting history.

• 1:15:04Speaker 02

  That's the episode. That's the pod.

• 1:15:15Sam Parr?

  All right, everyone, if you're listening to MFM, you probably want to make more money. Well, I want to tell you about a podcast you might want to check out. It's called The Sales Evangelist, and it's hosted by Donald Kelly. Each week, Donald interviews the world's best sales experts who share their strategies to succeed in sales. They share actionable insights and stories that will encourage, challenge, and motivate you to hustle your way to the top. If you're someone looking to raise your income level, check out The Sales Evangelist. You can find it wherever you get your podcasts.